After creating a marketing video, most brands distribute their videos through YouTube, Facebook, or other paid media options. But what about LinkedIn? LinkedIn is one of the most important networks for B2B marketers. It boasts over 350 million registered users and sets itself apart with a more professional, business-savvy audience. However, most companies underutilize the…
Category Archive for: Online Video Marketing
Video is an incredibly useful tool in the marketing game, and it’s no surprise that not every company knows how to use this tool to its full potential. Many companies find themselves in deeply unchartered waters when they begin using video. That’s why we talked to Amanda Subler, Public Relations & Media Manager for Content…
No matter if your company is B2B or B2C, you probably have some sort of sales funnel set up to push a prospect down to becoming a client. Depending on your company, your sales funnel could be more or less complicated, but the basic idea is the same: Take an unknown person who could use…
As we arrive at each new year, the technological landscape for video marketing advances, and we, as video marketers, must adapt in tandem. Part of the process of acclimating in a timely fashion is assessing the popularity and ubiquity of the video technologies and platforms and forecasting what will become of them in the coming…
In today’s world, digital communication has become an essential part of a company’s growth — even in the healthcare field. It’s now common for consumers to seek medical and health information online. Pew Research Center reports that 72% of Internet users searched for health information online within the past year. There is an ever-growing…
In a recent study by GetResponse of nearly one billion emails, those containing video had a whopping 96% higher click-through rate than those without video. Video is powerful and memorable, so why aren’t more marketers including it in their email marketing campaigns? It’s no secret video and email can be difficult to combine, which is…
Video tutorials are seldom used in digital marketing, yet they can be a highly useful type of content for attracting and retaining customers. This can be attributed to our growing propensity to learn through video, as we become better adapted to the digital space with each passing year. Webtrends, an agency which provides software solutions…
It’s no secret that video on social media is a powerful marketing tool: 82% of marketers say that video marketing has a positive impact on their business. So we know that video marketing boosts our brand’s appeal, but do we truly know in which ways social video does this? Let’s break it down to explain…
Explainer videos are a crucial part of any company’s online marketing strategy, but many errors can be made. Making a successful explainer video is a multi-step process that needs careful attention during every phase. We asked seven video and marketing experts what they thought was the most common occurring mistake companies tend to make in…
After you make an engaging video, your work is not over; next, you have your video’s title to consider. Though it may be a small piece of your video’s content, it is a powerful piece. The title heavily influences whether your video is clicked on or not. Think about all those newsfeeds, friends’ profile pages,…