Category Archive for: Email Marketing

Cloud Based Email Deliverability

Cloud-Based Email Service: Meet SendGrid

One of the most important elements of any communications strategy is email, whether it’s a for lead generation, customer outreach or as part of a campaign. But, even the best designs and marketing campaigns in the world won’t work if they aren’t reaching their intended audiences. Email deliverability is an extremely important aspect, and may…

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video email marketing for mobile

Optimizing Video Email Marketing for Mobile Users

Nowadays, 55% of all email “opens” happen on a mobile device according to research by  Yesmail, and mobile-only viewers grew by 64% during the second half of last year. This means optimizing video email marketing for mobile devices is absolutely critical as these stats are only going to continue to grow. Reading an email that isn’t…

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