Posts Tagged:Video Production Techniques

How ProductionHUB Built its Massive Community for Video Professionals

ProductionHUB has rapidly grown to become the world’s largest and most active production community search site. We spoke with Katrina de Leon, the Director of Marketing at ProductionHUB, about how they use original video content to engage this large community and what the future of video production looks like. Read our full Q&A session with Katrina below.…

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5 Uncommon Questions to Ask Before Hiring a Video Production Company

There are thousands of video production companies worldwide, so choosing the right one to make your company’s explainer video is no easy task. Your search can be narrowed when you start to see other videos you like and find what company made them or when you ask for referrals. Most likely you’ll end up filtering…

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Marketing Video Tips

6 Proven Marketing Video Tips for Improving Conversions

Consumers are increasingly expecting authentic and visually-engaging brand advertisements if they are to make a purchase. Thankfully, online video is a powerful tool that can help brands fulfill these expectations and convert engaged audiences into buyers. Although there are no exact rules on how your brand should use video to improve conversions, there are best…

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Do Video Storyboards Really Matter?

Making a good company video starts with careful planning. Whether it’s a promotional video, explainer video, or demo video, any type of video benefits from thorough pre-production. One of the most important stages in your video’s pre-production is your video storyboard. Storyboarding is a working document that breaks down the script into individual frames and…

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The importance of script writing for an explainer video

The Importance of Script Writing

“The reason one writes isn’t the fact he wants to say something. He writes because he has something to say.” ~Francis Scott Key Fitzgerald So, what do you have to say? What is so important that you need a video and an audience to pay attention to you? What do you want your audience to…

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Amber Group Motion Graphic Animation

Clever Ways to Use Promotional Videos for Your Business

Producing a promotional video for your business undoubtedly has its advantages. However, producing one that is truly successful takes more creativity than one may think. Larger businesses tend to have difficulty when finding a way to narrow down their offerings into a single promotional video that is both engaging and less than 90 seconds. Not…

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Can I have a Black and White Explainer Video?

Most likely your logo has colors, and your company’s palate is made up of more than just black and white, so, in that case, is it OK to have a black and white explainer video?  Yes! Color can have a strong effect on your business video, but so can the lack of color.  Taking away…

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How to Produce High Quality Web Videos

Typically people want to get into DIY projects to save money or even learn something new. We applaud the effort but want to reinforce that when it comes to DIY video production, there’s a level of risk you take. Since you are neither an expert nor do you handle videos on a daily basis, it…

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The Basics of an Establishing Shot for Video

Need to film an interview on a budget? Fortunately, filming an interview can be done by most people without expensive production.  To ensure that your video doesn’t appear of lesser quality, there are some video production tricks you can use to imitate the video professional.  A video technique that is great for short, interview style…

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5 Video Production Tips from the Video Experts

We’ve made a lot of explainer videos…I mean a lot.  From tricky software to video games, we’ve seen it all, which has allowed us to learn a lot along the way.  And now, we’d like to share that knowledge with our biggest fans. Without further ado, here’s 5 expert tips for making awesome demo videos…

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