Posts Tagged:Promotional Video

Why Whiteboard Animation is so effective

7 Reasons Why Whiteboard Animation is so Effective

Today businesses all over the world are recognizing the power of whiteboard animation to help build greater brand awareness and sales. In the promotional video, eVestment used a whiteboard animation to break down a complicated subject matter into something that was both entertaining and easy to understand. As a result, this video received 2,500 views with an 81% engagement rate…

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NovaPolymers Whiteboard Animation

Tell the Customer Story Instead of the Brand Story

Animated videos are great vehicles for communicating a message to your current or potential clients, but often the most powerful message is communicated by telling the customer story rather than your own story. Telling the customer story is a great way to show your audience that you understand and empathize with your client’s challenges, which helps…

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the roi of an explainer video

How do your Product Videos Increase ROI?

The average product video costs between $5,000 and $10,000 USD to produce, so marketers are under the gun to present results generated from that investment. That being said, online video trails only featured articles in terms of ROI for content marketing according to a recent study by In order to appropriately measure ROI and…

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The Benefits of a Demo Video

There are a number of different ways to communicate your value proposition to current or potential customers through a demo video. Demo videos are a terrific method for conveying how your product or service works, and it can be beneficial and in many cases, they use animation to break down the concept behind their offering. However,…

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How to Use Short Videos to Position Yourself as a Thought Leader

Everyone has learned over the past few years how important it is to utilize social media networks in their marketing strategy.  We are currently seeing a rise in the popularity of online video as a platform for influencing brand perception as many brands and companies are incorporating video into their website or by sharing them…

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Video Themes: Choosing the Right Setting for Your Video

When creating your explainer video, there are numerous factors to take into consideration.  One main factor that many forget is the setting of your video. What setting would best allow your viewers to understand the purpose of the video? For many company videos, the office setting best displays their product, as it is a product…

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The Importance of Sound Effects in your Promotional Video

Watch a video, any video.  Now, close your eyes and watch the same video.  It is a completely different experience when all you hear are the sounds.  Even if they aren’t the first thing you notice, sound effects can make or break your promotional video.  Why? Because they draw in viewer attention and play with…

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Making a Business Video? Don’t forget a Call to Action!

When making a company video, the call to action is probably the most vital part.  It’s the ‘what to do next’ part of the video, inciting your viewer to act, and without it, you can lose the point of your video.  There are different types of call to actions to add into business videos, each…

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Tips for Budgeting a Product Video

So you are looking into producing a video for your product or service but have no clue what your budget should be. Don’t worry because you are not alone. Budgeting is difficult stuff for everyone.  In a perfect situation you would have an unlimited amount to spend on an explainer video for your company, but…

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5by: The Video Concierge That’s Changing the Video Experience

Casually walking down the street you walk by a person wearing a t-shirt with the words “5by” imprinted on the front. Thinking, “Did I read that correctly?” you take a second look. Yep, you did. 5by is turning heads, people! This application is on the right path to becoming something huge within the next year,…

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