20th October 2014

7 Reasons Why Whiteboard Animation is so Effective

Why Whiteboard Animation is so effective

Today businesses all over the world are recognizing the power of whiteboard animation to help build greater brand awareness and sales.

In the promotional video, eVestment used a whiteboard animation to break down a complicated subject matter into something that was both entertaining and easy to understand. As a result, this video received 2,500 views with an 81% engagement rate in just one month!

With video images taking precedence over the written word due to greater use of computers, smartphones and tablets, whiteboard animation videos are becoming the popular choice for getting viewers to better understand your product or service, and here’s why: 

1. Visuals are Strong Communication Tools
Drawing has been around since cave paintings, dating back to Paleolithic times. These first attempts by homo sapiens to communicate with other eventually evolved into pictograms, ideograms, and finally actual writing. The relationship between creating visual images and telling a story has always been a visceral and powerful way to pass along information, and it is stronger than ever in today’s digital world.

2. On-The-Spot Creation Charms Viewers
Whiteboard animation uses drawn images to create characters and environments, making images to come to life as the viewer watches. With every new line comes a new and fulfilled idea, which keeps your viewers eager to keep watching and discover what will come next.

3. The Essentials of Your Message are Quickly & Successfully Conveyed
The narrative experience has never been more potent than it is right now. With whiteboard animation viewers are quickly drawn into your story via mesmerizing illustrations and simple voiceovers that effectively convey the essentials of your message. In a world that is overloaded with stimuli, it is refreshing to watch something that so easily captures your attention and is communicated in a way that you can easily understand.

4. Easy-to-Understand Content Educates Viewers
With their almost childlike appeal, whiteboard animation is extremely useful for educating your potential customers, helping them understand your topic easily, whether you are telling your brand story or explaining why they should use your product or service.

5. Ability to Impact Long-Term Memory Recall
When great concepts and ideas engage with captivating images, you have a winning formula for helping consumers remember what they’ve heard and seen. This type of processing, where information goes into long-term memory instead of “in-one-ear-and-out-the-other”, is just what you want when it comes to educating both your potential and loyal clients.

Whiteboard animation affects long term memory recall

Source: AvStop.com

6. Viewers are Connected on an Emotional Level
In an article “In the mind’s eye: Transportation-imagery model of narrative persuasion” about Narrative Transportation Theory, psychologists Melanie Green and Tim Brock make the point that when people lose themselves in a story their attitudes and intentions begin to change. In other words, when viewers connect with a well-told story, the story begins to affect what they are willing to believe, and this is what we are all hoping for when we plan our online video marketing strategies.

7. Whiteboard Animation is Simple and Affordable

A simplified way to tell a story without using confusing graphics or overly complex characters and settings, whiteboard explainer videos are also quite cost effective, allowing small enterprises to afford them as they grow their businesses to full potential.

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About the Author

Rich moved from Austin, Texas to Buenos Aires in 2008 to bring over eight years of business acumen to Revolution Productions. As the first point of contact, he is able to assess a client’s needs in order to recommend the most powerful animation style for portraying the desired message. When he isn’t facilitating continued growth of the company, he’s practicing his pop & lock and up rock.

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