Category Archive for: Branding & Positioning

How to Master Video Marketing on LinkedIn

After creating a marketing video, most brands distribute their videos through YouTube, Facebook, or other paid media options. But what about LinkedIn? LinkedIn is one of the most important networks for B2B marketers. It boasts over 350 million registered users and sets itself apart with a more professional, business-savvy audience. However, most companies underutilize the…

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how video helps internal communications

How Can Video Help Internal Communications

Human Resource departments constantly strive to find new ways to improve internal communications. As a company grows, offices expand to new cities and new countries, making internal communication more and more of a challenge. And now that more employees work remotely, traditional internal communication strategies are no longer relevant. One way to keep internal communication…

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marketing videos strategy

Does Your Brand Need a Marketing Video Strategy?

2015 has been renowned as the Year of Video Marketing, so you’ve most likely had a meeting or two about how your brand is going to showcase its product or service in video format. Whether you have started a video or not, your brand does in fact need a marketing video strategy. Why? Because everyone…

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Pairing Animation with Customer Testimonials

Pairing Customer Testimonials with Animated Video

Marketers and potential customers alike know the power of the customer testimonial, but an area that has been underestimated is the power of an animated video. Many companies have customer testimonials and case studies available on their website, and this is a great way to offer insight into this area.  However, taking these testimonials to…

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How to Use Short Videos to Position Yourself as a Thought Leader

Everyone has learned over the past few years how important it is to utilize social media networks in their marketing strategy.  We are currently seeing a rise in the popularity of online video as a platform for influencing brand perception as many brands and companies are incorporating video into their website or by sharing them…

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How to Tell your Company’s Story with the Logo

When you finally decide on the logo for your company, in most cases, your decision will represent, whether abstract or literal, a glimpse of what your company stands for. This can just be a font for your company name or even a brand symbol. Another way to reiterate what your company’s brand means or stands…

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What Style of Web Video does your Business Need?

As simple as explainer videos are, you still have the difficult decision of deciding which animated style will work best for your video’s message. Explainer videos offer a range of styles that are able to help define the core components of your overall message; but, how do you know which style will be most effective…

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