In general, when speaking to a B2B audience, it’s believed that your company’s voice needs to have a more serious tone to convey authority. You’re talking to other companies, future business partners, collaborators, etc. in the B2B space and understandably, you want your videos to radiate professionalism and a thorough understanding of the market. Many…
Posts Tagged:B2B marketing
In today’s world, digital communication has become an essential part of a company’s growth — even in the healthcare field. It’s now common for consumers to seek medical and health information online. Pew Research Center reports that 72% of Internet users searched for health information online within the past year. There is an ever-growing…
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