Posts Tagged:Buyer Cycle

Sales funnel

How to Create Explainer Videos Aligned with the Sales Funnel

No matter if your company is B2B or B2C, you probably have some sort of sales funnel set up to push a prospect down to becoming a client. Depending on your company, your sales funnel could be more or less complicated, but the basic idea is the same: Take an unknown person who could use…

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How To Brainstorm Productively For Your Company Video

When you brainstorm video ideas for your brand, many may think that it solely comes down to presenting the most creative, original storyline. This method of thinking will likely lead to brainstorming sessions focusing on story and little else. But, in truth, the video’s storyline should be the last aspect to come together in your…

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