Instagram’s focus has been shifting towards video with users interacting 40 percent more with video content in the last six months. It makes sense since Instagram video is an excellent marketing tool for brands to offer unique access to content, giving followers a behind-the-scenes look at what their company is all about and thus building…
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Your company worked tirelessly on its latest video campaign. Now you need to know whether it’s working or not. We know you have good taste, but is it the right taste for your target audience? Within the online marketplace, it can be tough to pinpoint the precise audience with whom your message will resonate.…
Startups have to jump over difficult barriers in order to be recognized in the fast moving digital world. Not only do they need to establish a brand, but they also need to encourage users to try out their products. This is why web videos are an essential tool for startups. They effectively communicate important information,…
For some online companies, showing off online services isn’t as easy or as visually pleasing as it may be for mobile apps or new products. As you have seen in whiteboard animation and other web video styles, companies with difficult products/services are now finding clever ways to visually demonstrate how their product/service works. Today, we…
Most likely your logo has colors, and your company’s palate is made up of more than just black and white, so, in that case, is it OK to have a black and white explainer video? Yes! Color can have a strong effect on your business video, but so can the lack of color. Taking away…
Typically people want to get into DIY projects to save money or even learn something new. We applaud the effort but want to reinforce that when it comes to DIY video production, there’s a level of risk you take. Since you are neither an expert nor do you handle videos on a daily basis, it…
We understand that it is difficult to create engaging videos, especially for companies that offer complicated products, such as the finance industry or cloud-based apps. What do you do if your company’s content isn’t engaging? In order to create a video that is more engaging, you must simplify what the content is about – the…
Need to film an interview on a budget? Fortunately, filming an interview can be done by most people without expensive production. To ensure that your video doesn’t appear of lesser quality, there are some video production tricks you can use to imitate the video professional. A video technique that is great for short, interview style…
Business videos are necessary for all types of products and companies. Some of these videos are for simple B2C products, which means the target is the general public. Where some companies get nervous is creating a video for a B2B product – the fear being the product is too complicated to boil down to a…
Trying to make the perfect production team or want to make sure you’re hiring the perfect video production team? It can be pretty confusing all the positions and roles, especially since some rock star people cover more than one role. In the world of digital videos, the roles are different than that of a traditional…