Marketers already know that video is a captivating, engaging tool for businesses. Companies using video enjoy 41% more web traffic than non-users and video on a landing page can increase conversions by 80%, if not more. But video is such a broad over-arching medium that spans many different formats, which can make it difficult for…
Category Archive for: Video Production
ProductionHUB has rapidly grown to become the world’s largest and most active production community search site. We spoke with Katrina de Leon, the Director of Marketing at ProductionHUB, about how they use original video content to engage this large community and what the future of video production looks like. Read our full Q&A session with Katrina below.…
When you brainstorm video ideas for your brand, many may think that it solely comes down to presenting the most creative, original storyline. This method of thinking will likely lead to brainstorming sessions focusing on story and little else. But, in truth, the video’s storyline should be the last aspect to come together in your…
In today’s world, digital communication has become an essential part of a company’s growth — even in the healthcare field. It’s now common for consumers to seek medical and health information online. Pew Research Center reports that 72% of Internet users searched for health information online within the past year. There is an ever-growing…
Human Resource departments constantly strive to find new ways to improve internal communications. As a company grows, offices expand to new cities and new countries, making internal communication more and more of a challenge. And now that more employees work remotely, traditional internal communication strategies are no longer relevant. One way to keep internal communication…
Video tutorials are seldom used in digital marketing, yet they can be a highly useful type of content for attracting and retaining customers. This can be attributed to our growing propensity to learn through video, as we become better adapted to the digital space with each passing year. Webtrends, an agency which provides software solutions…
Explainer videos are a crucial part of any company’s online marketing strategy, but many errors can be made. Making a successful explainer video is a multi-step process that needs careful attention during every phase. We asked seven video and marketing experts what they thought was the most common occurring mistake companies tend to make in…
There are thousands of video production companies worldwide, so choosing the right one to make your company’s explainer video is no easy task. Your search can be narrowed when you start to see other videos you like and find what company made them or when you ask for referrals. Most likely you’ll end up filtering…
It’s no secret that online content has gone the way of visuals, and if you want to keep up with your competitors you need to integrate dynamic imagery, storylines, and even animation into your marketing strategy. But in which type of visual content should you invest? It isn’t a one size fits all type of…
Making a good company video starts with careful planning. Whether it’s a promotional video, explainer video, or demo video, any type of video benefits from thorough pre-production. One of the most important stages in your video’s pre-production is your video storyboard. Storyboarding is a working document that breaks down the script into individual frames and…