We’ve made a lot of explainer videos…I mean a lot. From tricky software to video games, we’ve seen it all, which has allowed us to learn a lot along the way. And now, we’d like to share that knowledge with our biggest fans. Without further ado, here’s 5 expert tips for making awesome demo videos…
Business videos are necessary for all types of products and companies. Some of these videos are for simple B2C products, which means the target is the general public. Where some companies get nervous is creating a video for a B2B product – the fear being the product is too complicated to boil down to a…
Trying to make the perfect production team or want to make sure you’re hiring the perfect video production team? It can be pretty confusing all the positions and roles, especially since some rock star people cover more than one role. In the world of digital videos, the roles are different than that of a traditional…
* This blog was originally posted on CitizenTEKK Video is taking over mobile devices, and the amount of videos being viewed from mobile devices is continuously increasing. It is important to consider your mobile viewers and make your web videos suitable for mobile devices. The Pew Research Center 2013 Online Video Study reports that mobile…
Explainer videos come in different shapes, themes, and sizes. Video production companies strive to be the best by creating new animations and drafting clever scripts. However, as any other video ever made, the trick to a really good company video is the ability to set your video apart from the rest. Not sure how to…
You finally produced your video, posted it onto your video hosting site, and promoted it on social media. That’s great! Then you notice that your video’s engagement started out strong but has started a drop off in viewer engagement and interactions. Sometimes we must re-evaluate our efforts in order to continually promote our videos. Which…
When creating a business video for a product or service, a very successful equation when writing the script is: 1. State the Problem 2. Tell the Solution 3. Tell why your Product/Company is Better 4. Call to Action Many explanatory videos follow this model in order to get across the message in an efficient and…
To our surprise, one of the most difficult aspects in producing a video is establishing a clear and informative message. A successful and catchy message in a video can serve as a beneficial strategy to help increase website traffic to your website, promote of your company’s brand, and even build a better relationship with your…
When we produce explainer videos, we are faced with a number of challenges and decisions in order to create an effective and engaging video. One of the challenges that we face is creating videos on subject matter that can be a bit sensitive for some, such as home or bank loans. That’s where our latest…
When you finally decide on the logo for your company, in most cases, your decision will represent, whether abstract or literal, a glimpse of what your company stands for. This can just be a font for your company name or even a brand symbol. Another way to reiterate what your company’s brand means or stands…
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