29th November 2013

How to Always Create a Clear Message in Video

To our surprise, one of the most difficult aspects in producing a video is establishing a clear and informative message. A successful and catchy message in a video can serve as a beneficial strategy to help increase website traffic to your website, promote of your company’s brand, and even build a better relationship with your customers.

message in video

Where do most businesses go wrong?

Most often businesses want to include too much information in one video, making it overwhelming and just plain dull. In order to produce a quality and striking video, you must create a strong focus so you never lose sight of your core messaging. To make sure that you stay true to your message, here are 3 ways to keep a strong focus when creating a video


First and foremost, you must ask yourself, “what is this video for?” Many don’t think about this, but videos are able to serve a wide variety of purposes, such as:

  • To Promote

  • To Sell

  • To Inform

Once you have establish the purpose for your video, your next step is to write the well-written script that will be used for the video. Remember, most videos only last about one minute, so make sure that your script only includes the necessary information to establish the purpose of your video.

Storyboard the Visuals

Visuals in videos are not coincidental. In fact, a great way to strategize your video second to second is by drawing out a storyboard.  Video is more than just a story; it’s a visual story. Drawing out the scenes will help you edit your script, as maybe one scene does not go along with your written messaging or vise versa. Even if your script is perfectly written and has a strong focus, a storyboard will ensure that your visual ideas coincide with your written ideas. Once you finish your storyboard, make sure to ask yourself:

  • Do the content and visuals tell a story together?

  • Do they tell the story that you want to be told?

Establish a Clear Call to Action

The call to action should so clear that is almost sounds like a direct action, such as a mother telling her child to go to their room! If it is not clear and direct, neither will be the actions from your viewers after they watch the video. The golden rule behind a clear message is that there is always a reason to why you are producing this video. If you don’t express that reason with action,  then why even bother with the hassle of producing a video?

As you can see, establishing a focus for your video involves simply stepping back and constantly asking yourself whether the video is staying true to the message you want to give. A successful video with a strong focus will not only deliver its purpose but also create an establish action for viewers on what to do next.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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