Video tutorials are seldom used in digital marketing, yet they can be a highly useful type of content for attracting and retaining customers. This can be attributed to our growing propensity to learn through video, as we become better adapted to the digital space with each passing year. Webtrends, an agency which provides software solutions…
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It’s no secret that video on social media is a powerful marketing tool: 82% of marketers say that video marketing has a positive impact on their business. So we know that video marketing boosts our brand’s appeal, but do we truly know in which ways social video does this? Let’s break it down to explain…
Explainer videos are a crucial part of any company’s online marketing strategy, but many errors can be made. Making a successful explainer video is a multi-step process that needs careful attention during every phase. We asked seven video and marketing experts what they thought was the most common occurring mistake companies tend to make in…
There are thousands of video production companies worldwide, so choosing the right one to make your company’s explainer video is no easy task. Your search can be narrowed when you start to see other videos you like and find what company made them or when you ask for referrals. Most likely you’ll end up filtering…
After you make an engaging video, your work is not over; next, you have your video’s title to consider. Though it may be a small piece of your video’s content, it is a powerful piece. The title heavily influences whether your video is clicked on or not. Think about all those newsfeeds, friends’ profile pages,…
It’s no secret that online content has gone the way of visuals, and if you want to keep up with your competitors you need to integrate dynamic imagery, storylines, and even animation into your marketing strategy. But in which type of visual content should you invest? It isn’t a one size fits all type of…
Consumers are increasingly expecting authentic and visually-engaging brand advertisements if they are to make a purchase. Thankfully, online video is a powerful tool that can help brands fulfill these expectations and convert engaged audiences into buyers. Although there are no exact rules on how your brand should use video to improve conversions, there are best…
Making a good company video starts with careful planning. Whether it’s a promotional video, explainer video, or demo video, any type of video benefits from thorough pre-production. One of the most important stages in your video’s pre-production is your video storyboard. Storyboarding is a working document that breaks down the script into individual frames and…
As we shift into the future of online marketing, more and more small businesses now realize the importance of an online video presence in their marketing mix. The increased accessibility of video tools and sharing systems has been a game-changer for businesses that typically couldn’t afford high-end video equipment. Developing a video marketing strategy can…
Video personalization is rather new, but it seems to be becoming a trend in the video marketing world. Companies like Nike+ and Cadbury have begun to incorporate personalized videos into their active marketing strategy. Meanwhile businesses that focuse exclusively on providing personalized videos in real time, have increased immensely in popularity. For example, in email marketing,…