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Revolution Productions Creative Director Marta

Behind the Scenes with Marta Ordeig: Producing Successful Marketing Videos

Revolution Productions’ Creative Director Marta Ordeig shares her expert tricks and production tips on producing successful online marketing videos. Producing a successful marketing video that not only entertains, but returns results is no easy task, especially when you have a limited time frame of 90-120 seconds. Revolution Productions’ own Creative Director, Marta Ordeig explains, “Producing an…

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Anna Rose Videopath

Interview: Interactive Video with Anna Rose

As online video continues to gain popularity with businesses and consumers alike, marketers are looking for the next big thing to differentiate themselves from the competition or to more effectively communicate their message. One of these up-and-coming solutions rapidly rising in popularity is interactive video. Interactive video is a powerful medium to engage viewers while…

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Contracting external video animation Experts

Contracting External Video Animation Experts

Why & How to Find an External Video Animation Team to Produce Your Marketing Videos When it comes to production, businesses typically have the option of hiring an in-house team or contracting and external video animation company. Video animation serves multiple purposes, three of which include to: Entertain Educate Engage If the purpose of your video…

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Pairing Animation with Customer Testimonials

Pairing Customer Testimonials with Animated Video

Marketers and potential customers alike know the power of the customer testimonial, but an area that has been underestimated is the power of an animated video. Many companies have customer testimonials and case studies available on their website, and this is a great way to offer insight into this area.  However, taking these testimonials to…

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Traditional Advertising

Explainer Videos: A Break from Traditional Advertising

Between the Internet, traditional advertising, TV and mobile devices, the average person is bombarded by the equivalent of 174 newspapers of data a day. Whether it’s on the tram or subway, on a billboard, on our cup of morning coffee or from glancing at our own mobile phones, it’s nearly impossible to escape the ever-constant…

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Impact of Mobile Devices for Video

The Impact of Mobile Devices for Online Videos

If you have already integrated online video into your marketing strategy, you are already on the right track.  But, with more and more viewers watching online videos via their smartphones and tablets, it is essential to make sure your video is mobile-friendly. Whether your online video is being used as a promotional tool or as a way…

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Top 4 Video Trends

Top 4 Video Trends & Opportunities

When it comes time for businesses to spread news to potential consumers, online videos are a phenomenal marketing tool. Online video consumption is greater than ever, and the Adobe Digital Index team’s online video research showed there has been a nearly 50% increase in video streams in recent years. This statistic undoubtedly shows the importance…

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How does video look on mobile devices

How Does Your Online Video Look on Mobile Devices?

There are a couple of things you need to keep in mind before you launch your online video, and one of those things concerns tablets, smart phones, and all mobile devices. Did you know…. According to Ooyala, tablet/smart phone video viewing has jumped a whopping 90% in six months. That’s a lot! What are people…

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maximizing marketing strategy with video series

How to Maximize Your Marketing Strategy with a Video Series

In today’s world, corporate video has evolved from a one-time, one-video market to numerous videos strategically released. Especially for big brands (though more and more for all companies), having only one video does not give consumers enough information, and especially does not describe your product in depth. Even if you have already made an online video, we…

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The right way to share videos on google+

The Right Way to Share Videos on Google+

As a video sharing platform, Google+ has many advantages over its competitors. For one thing, Google makes sharing videos on Google+ just about as easy as it could be with YouTube linking directly to your Google+ profile. Every time you post a video on YouTube, it will show up in the “YouTube” tab of your…

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