Video marketing is a great channel to utilize when working with cloud-based service and web apps. In our experience, we have found that with most cloud-based platforms, there is no easy way to describe the product in a short message without leaving out important features. If your business offers cloud-based services, here’s a listing of a few…
Posts Tagged:Video Marketing
“The reason one writes isn’t the fact he wants to say something. He writes because he has something to say.” ~Francis Scott Key Fitzgerald So, what do you have to say? What is so important that you need a video and an audience to pay attention to you? What do you want your audience to…
You’ve created an online video for your company. Congratulations! Now you need to promote it. There are great ways to feature your videos besides just posting on on Facebook or Twitter. If you want your videos to receive high number of views, then you must find creative ways to get your video exposed. Here are…
Animated videos are great vehicles for communicating a message to your current or potential clients, but often the most powerful message is communicated by telling the customer story rather than your own story. Telling the customer story is a great way to show your audience that you understand and empathize with your client’s challenges, which helps…
There is a fine line between “brilliant” and “inappropriate” when using humor in your web video. It’s important to create a balance between your company’s values and maintaining viewer interests. In the absence of humor or an entertainment value, a company’s description can seem dull and fail to achieve the objective of hooking its viewers.…
Producing a promotional video for your business undoubtedly has its advantages. However, producing one that is truly successful takes more creativity than one may think. Larger businesses tend to have difficulty when finding a way to narrow down their offerings into a single promotional video that is both engaging and less than 90 seconds. Not…
Nowadays, 55% of all email “opens” happen on a mobile device according to research by Yesmail, and mobile-only viewers grew by 64% during the second half of last year. This means optimizing video email marketing for mobile devices is absolutely critical as these stats are only going to continue to grow. Reading an email that isn’t…
Remember in class when our teachers taught us how to react in an emergency situation? In order to properly get help, we must designate a specific person to call 911 or take action. Well, apply that same theory to your business’ call of action in a marketing video. As businesses, we often explain our services…
Short form videos offer incredible benefits for a company’s website and are growing more popular in the small business and startup market – for good reason. Studies show that short form video serves as an effective way to communicate with customers; for instance a study from Insivia suggests that 80% of users recall a video advertisement…
More and more products are online or software, which can be hard to explain, which is why Revolution Productions offers unique video solutions that easily break down complex ideas or products into something that is easy for viewers to grasp. At the same time, videos offer the imagery and engagement factors that capture the viewers’…