Neil Patel is famous for his pieces on growing businesses through an increase in web traffic and engagement. He has been featured in numerous media publications explaining how an everyday marketer can make their brand stand out from the rest. We spoke to Neil about how video played a role in his marketing efforts, and…
Posts Tagged:Video Marketing
Instagram recently rolled out an update that allows you to record and post 60-second videos, a dramatic increase from its previous 15-second video capabilities. Furthermore, the social network is adding unique video features, such as slow-motion capabilities and video view counts, to the platform. Instagram has shown impressive growth over the last five years, but…
Including a video on your landing page is extremely beneficial for your website. Not only does video increase the length of time a user spends on your website, but it can also increase conversions by 80%. When placing the video on your landing page, it’s important to test what works and what doesn’t. Companies test…
Marketers should by now be well-versed in the use of video for social media. Social video boosts your brand’s appeal to consumers, by building your brand as a leader in your marketplace. Implementing social video well conveys authority, know-how, and reliability – all things clients look for when choosing a company for any B2B service.…
In general, when speaking to a B2B audience, it’s believed that your company’s voice needs to have a more serious tone to convey authority. You’re talking to other companies, future business partners, collaborators, etc. in the B2B space and understandably, you want your videos to radiate professionalism and a thorough understanding of the market. Many…
According to a recent Regalia survey of over 350 senior B2B marketing executives and business leaders, corporate videos and product demos are the most popular type of video used by B2B marketers. Video marketing is a powerful way to reach your target audience. However, many B2B marketers often feel overwhelmed by the time-consuming task of…
Video has become an integral part of the Facebook experience. According to ReelSEO, Facebook users are now watching a total of 100 million hours of Facebook video daily. With these numbers, it’s no surprise that Facebook’s native video has become a principal tool for marketers in the B2B and B2C marketing game. With all the…
Storytelling has always been an important part of an explainer video. Brands have mastered creating a story surrounding a product or offering and making sure that story is understandable throughout a video. The art of storytelling for company videos, however, is changing and consumers are beginning to expect something a bit different from brands. A…
After creating a marketing video, most brands distribute their videos through YouTube, Facebook, or other paid media options. But what about LinkedIn? LinkedIn is one of the most important networks for B2B marketers. It boasts over 350 million registered users and sets itself apart with a more professional, business-savvy audience. However, most companies underutilize the…
Video is an incredibly useful tool in the marketing game, and it’s no surprise that not every company knows how to use this tool to its full potential. Many companies find themselves in deeply unchartered waters when they begin using video. That’s why we talked to Amanda Subler, Public Relations & Media Manager for Content…