More and more companies are turning to the crowd to gain concepts or ideas for their marketing strategies. This type of crowdsourcing, sometimes called crowd wisdom, is typically asking a large group of people (this can be done using social media) to propose ideas about a campaign. This can be simply asking for a tagline,…
What is your ideal superpower? Let’s narrow that – what is your ideal work superpower? While you think about that, let’s talk about our latest video theme for HelloSign and their new offering, Unified Teams. We begin this explainer video by asking our viewers: What do you want your work superpower to be? And we already…
Video production teams rejoice! There’s a new collaboration tool in town that enables geographically dispersed teams to share video production tools regardless of their location. No more waiting hours to upload videos or losing valuable time working restrictedly on important projects. Adobe’s launch of Adobe Anywhere aims to allow companies to log, edit, share, and…
We just made another really cool corporate video for our client Witmart, a global online crowdsourcing service market. This site is a place for both employers and employees to find and post jobs. This site has many features and many different people can use it. We didn’t want the video to be too chaotic and crazy,…
In this latest web video for a small business, we highlight Beachway Therapy Center using an animated case study of their average client. This video is very specifically targeted for people with alcohol or drug abuse, so we had to make a very relatable character – someone who wants to turn their life around. First…
When starting a video marketing campaign, a creative and specialized strategy will make all the difference in your success. If you’re going to be making explainer videos, then you want them to service their purpose, right? So, there are a few things you should think about before getting that production crew ready. Here are some…
Yes, you can Ship Your Pants. That’s the message KMart wanted to get across, though their unique wording made us all giggle. You’ve probably seen it or heard of it, but KMart made a viral sensation with their ‘ship my pants’ campaign. The ad released last week, has over 16 million views, and that number…
The Do’s and Don’ts of Using Emotion When making an explainer video, there’s plenty of different things to consider, and one important aspect is how you use emotion. This may not seem like the most important point, but it does affect how your viewers connect to your video. But, using emotion in the wrong way…
Let me guess, you are the tech savvy, creative type, and an expert when it comes to understanding social media. You already know that in order to keep up with today’s fast-paced tech trends, an online video is an essential addition to your communications strategy. So, now there are two options when proposing this to…
How to Carefully Brand without becoming Spam As video people, we see a lot of web videos from other companies — the good and the bad. Sometimes we see a video and think: Wow! Great concept and production. But other times we see a video and think: You are video-spamming me! Creating informative web videos can…
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