More and more companies are turning to the crowd to gain concepts or ideas for their marketing strategies. This type of crowdsourcing, sometimes called crowd wisdom, is typically asking a large group of people (this can be done using social media) to propose ideas about a campaign. This can be simply asking for a tagline, asking for ideas about a campaign, logos, etc. The winning proposal then typically is rewarded with some sort of cash prize. And now, web video sites have turned to crowdsourcing to gain ideas on marketing videos.
Why Crowdsource your Idea?
Many Internet video sites are happy to simply tweet asking for an idea and receiving thousands of responses. Then, by only rewarding the winner, this concept can save a company time and money. By reaching out to a large group of people and only having to pay one, your brand is pushed out into the social space and you are quickly rewarded with a great idea for your video.
Why Not Crowdsource your Idea?
While the benefits can be cheap labor and timely ideas, this can also be the con. Cheap and quick ideas are not always the best. Yes, it is great if you are on a deadline and need your explainer video script done fast, but it does not necessarily mean you’ll get the best content.
Video production companies are playing with the idea of crowd wisdom, as it benefits the public and spreads the brand name, but it can result in less than professional work. Have you tried crowdsourcing for videos? Tell us your experience!
