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Video Marketing with VidYard App for Hootsuite

We probably don’t have to tell you this, but online video is becoming the way we digest content these days. Did you know that 22% of social media users regularly incorporate video into their posts? With mobile devices such as tablets and mobile phones, there has been double the engagement of video usage on mobile…

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Tips for Encouraging User Generated Video Content

Do you remember about five years ago when we were in the age of point-and-shoot cameras? Or when we use to catch life’s precious moments on camcorders? Don’t you miss that? Me neither.  Today we have smartphones for practically everything; taking photos, sharing videos, surfing social media sites…oh, and of course making that once in…

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The Use of Process Arrows in Videos

We have all seen those arrows telling you to go that way or this way to the next step in whatever you are doing. They are all around us.  Here is the perfect example to help you visualize how important these arrows are. There you are, driving your car until you run into an one-way…

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How to Use a Demo Video to Explain New Product Features 


Does your business have a new product, feature, process, or new version being released? If so, then you why not consider using a video to launch it. A video is a great way to deliver content. Not only is it easy to share and likely to be more widely distributed than text content, your video…

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How to Write an Explainer Script for Online Video

Making an explainer script on your own isn’t easy, but it can be done.  One of the most important parts of this process, before you get to the production, worry about the characters, etc is writing the script.  We’ve talked about how to get started with scriptwriting, but now it’s time to get a bit…

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5by: The Video Concierge That’s Changing the Video Experience

Casually walking down the street you walk by a person wearing a t-shirt with the words “5by” imprinted on the front. Thinking, “Did I read that correctly?” you take a second look. Yep, you did. 5by is turning heads, people! This application is on the right path to becoming something huge within the next year,…

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Video for Apps: 5 Reasons Your Mobile App Needs a Video

So…you have a mobile app, great! Do you have the users? No? It’s probably because of those boring screenshots and written paragraphs explaining the application.  I mean come-on, we are not in the 1990s anymore! Videos demoing mobile applications are trending and VERY popular. The following are a few reasons your mobile app needs this…

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How to Measure Your Video’s Success: The Latest Video Metrics

We’ve told you before some important video metrics that are necessary to judge how well your video performed, but now, we’d like to give you an update on a few more measuring tools that are important to watch.  Tools mentioned in our previous blog are still important, so be sure to look out for: Responsive…

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Google+ Hangouts On Air: How to engage an Audience with live Video Broadcast

Google’s latest online enhancement, the Google+ Hangout On Air has been acclaimed as the biggest online sensation in real-time group communication…watch out, Skype! None of us can refuse the power of communication, especially now that Google+ Hangouts has now unleashed the possibility for businesses to broadcast to viewers from around the world in real-time. As all…

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How to Make a Simple Animation: Easy and Effective Animation Effects

Recall the 1928 Mickey Mouse cartoon, “Steamboat Willie?” Remember how simple the animations were at the start of the 20th century? Now think of the Oscar’s 2013 Best Animation winner, “Brave.” It’s crazy to think how much technology has changed the animation scene. I mean just look how complex and realistic the motions are in…

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