14th August 2013

Video for Apps: 5 Reasons Your Mobile App Needs a Video

So…you have a mobile app, great! Do you have the users? No? It’s probably because of those boring screenshots and written paragraphs explaining the application.  I mean come-on, we are not in the 1990s anymore! Videos demoing mobile applications are trending and VERY popular.

mobile apps

The following are a few reasons your mobile app needs this demo video I’ve been talking about.  So, without further ado, here is why:

1. Saturated App Market. Let’s face it…there are a lot of mobile applications out there doing whatever it takes for users to download their application over yours. Videos sell products quicker because users can actually see the product in action.  Viewers are more likely to purchase a product after they have seen a video on it.

2. Share-ability. Videos get shared quicker than written content does. You can gain a larger reach quicker with a video.  How many times do you click on a video a friend posts on his/her wall?  You probably have one loading right now.

3. Searchable. Google loves videos and so do app review websites. You’re more searchable with a video…and if you’re more searchable, you’ll probably get more customers.

4. Validity. Mobile applications that have videos demoing the app relieve doubts about the product. Written paragraphs can be misleading, but can you deny visual proof?

5. Showcasing. Not only will the mobile app video showcase your creative application, but it will also provide the viewer with a perception of your company — that will play a factor if they follow your company and download your future apps.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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