By now you have definitely heard that you must include video on your website in order to encourage higher search engine ranking. So, you finally post some videos onto your homepage, but still haven’t seen much of a difference. Well, that’s because you haven’t optimized your video. By optimizing your videos, your site is 50…
When trying to sell your product or service to potential clients there is a tendency to go on and on, dishing out details upon details, because it’s your baby and you firmly believe it is the best thing ever! Don’t lie because we both know it’s true. It’s easy to talk endlessly about something you…
Video is a highly valuable marketing tool, especially for an e-commerce business. Using video for your business, you have the ability to drive greater engagement with customers, as well as generate more purchasing activity. But there are many other things you can do with web video to increase its potential ROI – here are our…
We’ve told you before some important video metrics that are necessary to judge how well your video performed, but now, we’d like to give you an update on a few more measuring tools that are important to watch. Tools mentioned in our previous blog are still important, so be sure to look out for: Responsive…
Did you know your company’s marketing campaign needs to include a voice. And not just any voice, but a strong voice that will represent your company’s brand. This is a powerful tool can generate a brand for your company. To push this even further, include online video in your marketing campaign that will put images…
We just made another great corporate video for one of our clients, Americord, a family cord blood bank that harvests stem cells from umbilical cord blood. Americord is one of the fastest growing cord blood and cord tissue banks in the US. Take a look at what we did for them: Why would Americord need…
The best thing about the growth of online video marketing is that the size of your business no longer matters. In fact, a great marketing video could boost you up to the big leagues. Want more visibility for your small business or startup? Of course you do. Use your creativity and video skills to advance…
When we create an online video, we typically use the storytelling method. This is when we, instead of just pushing information at you, use a story to tell consumers about the product or service. This makes the information more digestible and engaging. So why video stories work so well when it comes to web video…
What is your ideal superpower? Let’s narrow that – what is your ideal work superpower? While you think about that, let’s talk about our latest video theme for HelloSign and their new offering, Unified Teams. We begin this explainer video by asking our viewers: What do you want your work superpower to be? And we already…
Marketing is marketing, but when your client is another business, the rules of attraction are in a whole other playing field. Are we being too dramatic? Well, maybe. Take into account that with the right tools and information, you can simply market to the right kind of people, the business people, with the all-mighty online…
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