5th November 2012

How to Target your Audience in Web Videos

Remember back when our mothers had coupon booklets? Adding more coupons from Sunday morning newspaper seemed like a chore! Now that coupons have moved online, it would be simpler, but in reality, they are all over the place, saved from one site to the next…what a mess! Meet Spreadsave, a platform that localizes all of your coupons into one site. Yeah, that’s cool, but what about making money back, based on your money saving recommendations? Now we’re talking! Watch our explainer video on how it works:

Bet you’re ready to starting saving/making the big bucks. Besides the interesting concept of saving money and earning money back, did you notice the subtle details we incorporated into our explainer video, to target our audience? We selected a light, pastel color palette along with feminine characteristics, even though we want our message to communicate to all online shoppers, we still put focus on our target market, which are mothers!

Our use of cartoon animation is not only entertaining, but it also offers an updated appeal to your out-of-date perception of using coupons. When creating a video, consider your product’s message and don’t hesitate to selectively target your niche market. Make sure not to be overly selective; however, with a narrow focus you can really drive a message where it counts, which is to your potential customers! Well, what are you waiting for? Go on Spreadsave and start saving….I mean making money, or wait, both!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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