4th February 2013

How to Make an Explainer Video

Alright readers, you’ve earned it – we are going to give you a real behind-the-scenes look at making an explainer video. Want to know what a script, concept, and storyboard look like? Then read on, or view on, we should say!

This week we worked with Ravnur, a cloud-based video solution, to help them explain their great, but a bit complicated, product. First let’s all take a look at the web video so that we’re all on the same page.

I know you’re wondering how we made this amazing video, so we know you’re busy and important and you don’t have all day, so let’s take a look at the 13 second mark to the 38 second mark of the video (that’s right, we’re getting specific).

When we start, we need to talk to the client to get a really good overview of the product or service. We always come with questions so that we can make the best video ever. After we have a solid overview of what the video will look like, we have an internal brainstorm to get our ideas together. Then we come up with a script and corresponding visuals. This is usually written like this:

Create a Video Script

So for 25 seconds, we have the script and then we break down the frames. After that, we make all of the visuals that correspond with the text. They look like this:

Video Frames

Video Frames

Pretty cool, right? We make visuals for every moment of the video; for example, Ravnur has 41. After everyone is happy with the visuals, that is when we move on to production. See how it all comes together? We start out really small, but end up with a great product that makes everyone happy.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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