1st February 2013

How to Integrate Video in your Email Campaign

You’ve got your  video, and you want to promote it even more. Great! And your company already has an email campaign, so let’s combine those forces and send your fantastic video in your monthly newsletter. But…that can get a bit complicated.

So what are your options?

1. Attach your video. This is probably the easiest way to get your explainer video to your audience, as you only have to attach them to the email. The downside to this option is that video files are quite large, so it might take a little while to download. Also, your readers might not know (or care) that there is an attachment, and therefore may not click on it.

2. Streaming the video. Another option is to stream the video right in the newsletter. To do this you first have to upload the video to your website, and then take the code from your video and embed that into the HTML code for your newsletter. The problem with this option is that viewers often have trouble with HTML in newsletters, so your video may not display correctly or play for some users.

3. Link the video. If your video is already posted on your website or YouTube (or Vimeo, etc), you can simply link the video like any other webpage. However, if you will use this option, be sure to include a thumbnail image of your video to entice readers to click on it.

Lastly, what we do. Hopefully you’re already on our newsletter, so you should already know that we use MailChimp and Wistia together! We use the third option for our explanatory videos so that when readers click on the page, they are directed seamlessly to the Wistia page. MailChimp makes this really easy for us to do, so we like it. We also include a link to a blog post about the video to really drive our branding. Check us out below!

Video in Email Campaign

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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