8th October 2012

Revolution Productions Spotlight: MissNowMrs.com Explanatory Video

Let’s take a little quiz before we start. Our latest explanatory video is for MissNowMrs.com, and in the first seven seconds, you see this image:

MissNowMrs explainer video-Revolution-Productions

So, who is this video for? Come on, you can do it – what have we taught you about color usage and targeting with characters? That’s right, loyal reader, this explanatory video is for women! Specifically, brides! MissNowMrs.com is a website that allows you to easily go about changing your name after you get married, without the hassle. To see how it works, watch our wonderful explanatory video:

Look at the colors we use again:

animated explainer video-Revolution-Productions

Pink, light, colorful, nice. Why did we use this color scheme? Because we’re appealing to newlyweds who are in a blissful state of mind and react more to soft and feminine colors. Think about it, if this same website video was black, red, dark, stormy… would you want to go to the site if you’re a bride?, probably not. We wanted to make it bright and fun so that brides want to go to the site – not to mention that this platform can make your life a lot easier when seeking to change your name.

Now, what have we learned? Well first, we know how to market your business, because we know how to appeal to your customers. Second, this is a great example of targeting, because we understand the demographic completely. So, if you’re in the market for a name change or if you know someone that is about to go through this complicated process, check out MissNowMrs.com now!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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