21st May 2012

Revolution Productions Spotlight: GiftWhip Explanatory Video

Let’s face it, we’re all pretty busy these days. We always have a million things going on at once, and no matter what fantastic digital calendar you use, some things fall through the cracks. You sign onto Facebook one day and oh, crap…Mom’s birthday. You forgot to send a card or gift, so you rush online to find a giftcard or something immediate, not wanting her to realize you forgot. So she gets an email about a $50 giftcard to Amazon or her favorite clothing store. Great, that looks so nice and thoughtful. She knows it, you know it: You bought it the same day. After all she’s done for you….

Enter GiftWhip, a virtual wrapping service that works with any online store. This FREE service allows you to choose from many patterns and designs to personalize your gift. See the cartoon animation video to find out exactly how it works:

The video explains a situation we all constantly find ourselves in: Wanting to send a virtual gift but not have it look like crap. And it solves that problem! In this video, females are used, because, let’s face it, girls are more likely than guys to want a pretty, nice looking gift. Unlike presenter videos, where a person is talking to the camera, we used vibrant animation, which appeals to our senses. And unlike whiteboard videos, where the color is minimal, we use splashes of pink and yellow, which is attractive to females in particular.

Other online video services might try to appeal to all gender and ages; however, you must keep in mind who is most likely to use this service, and that is young women, which is why we used them in the video as well. But really, no matter what your age or your gender, next time you send an online gift, make it look nice! Everyone appreciates unwrapping something, even if it’s only online.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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