20th March 2013

How to Increase Views on your Company Videos

Just because your video is done, doesn’t mean you are. You made a video for a reason – you want your product, service, or company to gain attention. You want views on that awesome web video, but you don’t know how to get them. After you sent the video to your friends and family, your view count isn’t high enough. So here are some tips on how to make your video more shareable.

1. Post your video everywhere but with different captions
Yes post your video on Facebook, Twitter, Quora, LinkedIn, Google+, YouTube, Pinterest, etc. But no do not write the same caption. “Awesome video, click here” will not get clicks, that’s spam! Understand how each social media outlet works and write an appropriate description. Twitter must be under 140 characters, so that’s easy, but Facebook allows you to add in a bit more description. LinkedIn lets you post it in groups, and Pinterest allows you to use hashtags. Do some research!

2. Embed on the homepage with a Share button
If I see a video I love, then heck yeah I want to share it! Make it easy for me by having a share button right on the video itself (or next to it). Then all I have to do is click.

Share Button

3. Write the Tweet, Facebook post, etc for us
So now you got me to click share, but I’m lazy, so write the Tweet, Facebook post, Quora post, etc for me so that all I have to do it hit one more button to share your awesome video on my personal pages. Automatically having the post written makes the work easier; of course I can change it, but maybe I don’t even want to.

4. Put a link in your email signature
Add your video link in your email signature next to the company name (or embedded to the company name). How many emails do you send per day? Yeah, that’s right, that’s how many potential clicks you can get!

5. Make your Call to Action about Sharing
At the end of the video, ask your viewers to share it. If you don’t ask, then you can’t really expect them to spread the word. Between the call to action and share button, you make it simple for your viewer to share your video.

See how easy it is? You’ve done the hard part of making a video, so now don’t let all the hard work go to waste. Share your video!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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