22nd March 2013

How Bad Online Videos affect your Business

Seriously, don’t make a bad explainer video. Now, you may think we are biased, because we are an online video production company,and we know that a bad video hurts everyone — mostly your company. You think, but hey at least I have a video! But no, it’s not enough. If you’re going to do a video, make it good. If you don’t, here’s what can happen.

You will lose money

Not only will you lose the money you invested in the video, but you will probably lose potential sales if you have a terribly bad  video on your website. Viewers will not take you seriously. And a low quality video = a low quality product. If you have an awesome product or company, show it through an awesome video! Explainer videos should lead to sales, not detract from them.

bad online video

You will confuse your viewers

If someone is taking the time to watch your explainer video, it is because they are potentially interested in your product, service, or company. If they find themselves watching a terrible video, they will be internally confused: Is this is a real company? I like the product, but I don’t really get it. What should I do next? Those are the thoughts your viewers will have when faced with a low quality explainer videos .

You will annoy us

A bad video is annoying to watch. If your video is low quality or with an annoying accent, not only will users click off, but they will never ever come back to your site. There is nothing worse than a horrible voiceover getting stuck in your head all day.

These are all factors you should think about, especially when shopping around for an online video. One note is that some “bad” videos aren’t actually bad. What do we mean by that? Think about Dollar Shave Club’s video – it’s meant to be “bad”, but it’s actually a great video with high production value. It’s OK to make silly or comical videos, but the video production must be good!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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