No matter if your company is B2B or B2C, you probably have some sort of sales funnel set up to push a prospect down to becoming a client. Depending on your company, your sales funnel could be more or less complicated, but the basic idea is the same: Take an unknown person who could use…
Category Archive for: ROI
It’s no secret that video on social media is a powerful marketing tool: 82% of marketers say that video marketing has a positive impact on their business. So we know that video marketing boosts our brand’s appeal, but do we truly know in which ways social video does this? Let’s break it down to explain…
Consumers are increasingly expecting authentic and visually-engaging brand advertisements if they are to make a purchase. Thankfully, online video is a powerful tool that can help brands fulfill these expectations and convert engaged audiences into buyers. Although there are no exact rules on how your brand should use video to improve conversions, there are best…
Why & How to Find an External Video Animation Team to Produce Your Marketing Videos When it comes to production, businesses typically have the option of hiring an in-house team or contracting and external video animation company. Video animation serves multiple purposes, three of which include to: Entertain Educate Engage If the purpose of your video…
Whether you call them explainer, corporate, or online videos, when you incorporate an animated video into your digital marketing strategy you are offering a highly creative and flexible platform for site visitors to quickly engage with and set yourself apart from the competition. In the last few years, online videos have gone from being a…
It takes time and money to convert a visitor into a customer. So how do you know if your online explainer video was worth the investment? At this point, the value of incorporating video into your digital marketing strategy has been all but universally accepted. But, while online explainer videos have proven to be successful…
If you are undecided whether or not you need an online video to boost visibility and sales for your product or service, you haven’t noticed the strong wave of online content videos that are making all the difference for businesses today. According to Invodo, in December of 2013 as much as 188.2 million people in…
The average product video costs between $5,000 and $10,000 USD to produce, so marketers are under the gun to present results generated from that investment. That being said, online video trails only featured articles in terms of ROI for content marketing according to a recent study by emarketer.com. In order to appropriately measure ROI and…
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