29th March 2013

Vimeo Announces Vimeo on Demand: What Does this Mean?

You’ve probably heard by now that Vimeo has announced their ‘Vimeo on Demand’ offering. Previously called ‘Pay-to-View’, this now allows Vimeo PRO users to sell their content behind a paywall, keeping 90% of their revenue. Aimed at professionals, it basically allows people to sell their work to their fans.

So what does this all mean? Well first, if you make online videos, we’d suggest investing in Vimeo PRO. The 90/10 split allows those who create online videos to benefit from their creations. But users need to be aware of all the benefits and take advantage.

Video creators can control the availability and geographical distribution, which makes it even more important to know where your target market is when marketing your video. This puts video distribution in the hands of the creators. It is sort of an online video rental location as users can view or buy products. Is this the Blockbuster of the digital age? Perhaps.

The importance of this launch is what it means for web video creation. This is not just for filmmakers, as educational videos are expected to do very well on the site as well. Now essentially any video content can potentially be money-making video content, which is really big for the video world.

This launch shows how powerful video is now. It’s no longer just passing around the funny cat video in the office (although that still happens), it’s about using video for different facets in our lives. Educational videos, explainer videos, all have surged and will continue to do so. If you don’t have a video yet, you’re already behind!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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