1st August 2012

Video Blogging: How to Increase SEO

We always go on and on and on about how great video is…mainly because we’re a video production company, but also because we really do believe (and know) video is the future. As people rely more and more on video, and less and less on text, video blogging has zoomed to the spotlight. So how can you manage SEO for video? Here are some tips from us to you:

1. Transcribe your video. You can either do this yourself or send it off to a transcriber to put your video into text form. This way your keywords are picked up by Google and more users are sent to your site. You can put a link to the transcription below the video blog or just put the text right in your post.

2. Tag all of your video content with appropriate keywords. You can highlight certain words or phrases that you’d like to get picked up in searches, increasing the chances that potential customers or interested parties find your video blog.

3. Keep a video archive. Don’t just throw the videos away. Make sure they are kept in a specific section on your site; this increases click-throughs.

4. The title is important. A lot of times SEO is picked up through the title of the video, so make sure to accurately explain what your video is about in a nice, compact title.

Video Blog

So, whether you’re making animated web videos or commentary about daily life, your video blog can be optimized. Keep in mind those tips, as well as disseminating your video on the appropriate social media forums, and you should be juuust fine!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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