24th September 2012

How Online Video can Help Market your Business

Our latest explanatory video is for Amber Group, a training, development, and communications consultancy. We actually made three videos for the company (impressed?), but let’s just start with one. This video explains the necessity of proper company training, so take a look:

Business development is an important aspect for all companies. However, especially for businesses where their employees are their product, it’s vital that the employees are growing.

But, how do you measure that? It’s hard — we know! Well your solution is Amber Group, which can provide effective, outcome-oriented, and measurable training for your employees. This explanatory video is great because it points out the fact that employee growth is really hard to measure. While some organizations simply train their employees, hoping they eventually find results, Amber Group can give measured results.

This video is a great example of how to market your business. Many companies perhaps don’t realize that they want to measure their employee professional growth, or they don’t have the tools to do so. However, through this video, a potential customer can realize, yeah, if I’m investing that much in this training, I should measure the results! And that leads the way for Amber Group…ta da!!


We used a simple color scheme to convey the necessity of this product. Instead of cluttering the scene with complicated colors or text, we allowed the message to come through clearly. So, if you’re looking for a way for measured employee professional growth, check out all the Amber Group has to offer.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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