26th April 2012

Using Whiteboard Animation Videos for the Medical Industry

If there was ever one field that needed an explanatory video, I think we can all agree that it’s the medical industry. Trying to figure out my own insurance, payments, procedures, etc is difficult enough, and imagining organizing it for a surgical facility, let alone a group of facilities, makes me cringe. Enter Medibis (Medical Business Intelligence Solutions), a cloud-based data analysis and reporting technology engine. This technology gives a 15-20% net improvement in your medical facility, and let’s just turn to the video to find out how:

This video uses whiteboard animation with voice-over to clearly explain why the technology is needed and what exactly it will do. Even as non-medical industry folk, we already understand the problem – insurance is complicated, medical supplies are expensive, there is a need for organization, etc. However, since the product is cloud-based, it becomes difficult to explain simply via text, and, let’s face it, do we want to read through everything or do we want pretty pretty pictures to explain what’s happening. We want the pictures.

So just how did we go about making this video? Well we knew we wanted to tell an effective story with facts and make it entertaining..which is not so easy. We needed to target the right people, which are the hospital administrators, as they handle the technological side of the surgery centers; therefore, we put it in their voice. We also wrote a clear script and story to produce a clear, high impact and entertaining explanatory video that teaches people the value of this service.

Medibis is just our latest web video for business that we produced. We have many other whiteboard animation videos coming up, among other web videos, so stay tuned for more blog posts!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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