11th December 2012

How to Target Marketing Professionals with Online Video

Hey B2B marketers! We have an video for you. All you marketing people that are probably reading this blog in a news scan, check out the power of Kapost’s Content Marketing Machine. You already know that your marketing techniques must generate leads and opportunities, so watch how this cartoon animated video shows marketers, in a creative way, how to automate theirs marketing strategy and never run out of content again!

We start with Amanda, who, let’s face it, looks like a marketer; she’s cute, friendly-looking, and female, which many marketing professionals are:

marketing campaign

Now with online marketing, you really need to pump out content using a marketing automation engine to generate leads and opportunities, hence, our machine:

marketing campaign


We know that a lot of marketers run into the same problem: instead of nurturing leads, you’re spamming them. This is a common problem that B2B marketers run into, so we decided to highlight it. And the solution, naturally, is our client: Kapost! Instead of just explaining what Kapost is, we showcase it as a smart, clean, updated machine:

marketing campaign

See, wouldn’t you rather use the brand new shiny Kapost machine?  By using a brighter image in contrast to the outdated gray image, we showcase how Kapost can update and improve your marketing automation engine. Even videos for your business needs to have subtle hints like this to get the point across. Hopefully you can see how we use colors and brightness to push our clients messaging in our wonderful explainer video!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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