Hey B2B marketers! We have an video for you. All you marketing people that are probably reading this blog in a news scan, check out the power of Kapost’s Content Marketing Machine. You already know that your marketing techniques must generate leads and opportunities, so watch how this cartoon animated video shows marketers, in a creative way, how to automate theirs marketing strategy and never run out of content again!
We start with Amanda, who, let’s face it, looks like a marketer; she’s cute, friendly-looking, and female, which many marketing professionals are:
Now with online marketing, you really need to pump out content using a marketing automation engine to generate leads and opportunities, hence, our machine:
We know that a lot of marketers run into the same problem: instead of nurturing leads, you’re spamming them. This is a common problem that B2B marketers run into, so we decided to highlight it. And the solution, naturally, is our client: Kapost! Instead of just explaining what Kapost is, we showcase it as a smart, clean, updated machine:
See, wouldn’t you rather use the brand new shiny Kapost machine? By using a brighter image in contrast to the outdated gray image, we showcase how Kapost can update and improve your marketing automation engine. Even videos for your business needs to have subtle hints like this to get the point across. Hopefully you can see how we use colors and brightness to push our clients messaging in our wonderful explainer video!