When you make a company video, you of course want to brag about your services. But, the last thing you want to do is sound too proud or smug. You want viewers to walk away thinking how great your company is not how conceited you are. Where is the line between bragging and promoting in your online marketing video?
Using a third party to make your video can help. It’s a way for someone outside of the company to take neutral look at the offerings and decide what should be part of the video for marketing. You don’t want your entire video to be one long resume of why your company is the best, but rather why your company can solve a specific problem.
Our client, TrustBroker, has a new product called CyberSafe that solves a common problem – to protect your computer but only requiring users to remember one password. This product has gotten a lot of praise, but we didn’t want to include all of it in the business video. What did we include? Cybersafe is the following:
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Easy and quick to install and configure
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Affordable with a quick ROI
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Solid reputation (Trusted by hundreds of businesses since 1994)
But we didn’t even include these three points until the 1:12 minute mark. If we went on to give testimonials, tell more about how the company has been approved by other businesses, or awards, then the viewer begins to see the product as spammy, rather than a genuine product.
A video for business can be complicated to make, because there are many great qualities to discuss. However, the worst thing to do it compromise the integrity of the product, so it’s important to simultaneously be humble and complementary to your product. This is no easy task, we know, but we can definitely help. Take a look at the full video for CyberSafe and then contact us to get more information.
