20th September 2013

Including Facts and Figures in your Demo Video

When you’re making your company video, including statistics or figures can drive the point home about why your customer needs your service.  However, you can’t just throw in facts wherever you want, you must place them strategically.  Many business videos just awkwardly state facts, which diminishes their point.  If you want to make an online video that has informative statistics and figures used effectively, then follow our guide below.

1. Don’t Rely on Text Alone.  Just throwing numbers at your audience will confuse and bore them.  Make sure that your voiceover clearly explains these facts, making them relevant to your viewer.  If I hear a fact that pertains to me, of course I’m going to listen up to see what comes next!

Use Visuals.  According to Hubspot, 90% of information transmitted to the brain is based on visuals. We are visual people, so we want to see the stats and hear them at the same time.  How can you visually depict stats? You have many ways – pie charts, bar graphs, and timelines are all great ways to show your audience the facts.  Check out our visual that we used for our Hearts campaign video:

Campaign Video

3. Music and Sound Effects are Important.  When presenting a positive fact, make the music go up.  When showing a negative, downward spiral, make the music depict that as well.  This will drive your point home with your audience.  Your music and/or sound effects should mimic the statistic being presented.

Always remember that the presentation of data must be clear and concise; otherwise, you run the risk of confusing your viewer.  You don’t want the audience to make their own interpretation of the facts, so just be sure they are apparent and backed up by music and a voice over.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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