10th June 2013

How Corporate Marketing has Evolved with Web Video

What works in the world of corporate video today

Corporate video production is rapidly evolving in today’s world. What used to be the norm for  businesses five years ago is not still true for today. With the growth of digital media, the world of small business web videos has changed immensely. Let’s take a look at some of the changes and how it might affect your company.

Purpose of the Video

Before: To explain your company and promote the service you offer

Today: To solve a problem for your target market.

Now a simple promotional video is too spammy. Companies are making videos that solve a need for their consumers. Businesses must appeal to the consumer, instead of just promoting themselves.

Shareability/Access to Video

Before: Online only

Today: Everywhere!

Five years ago, your  video would probably only be on your website. Now, that video is everywhere…seriously. Not only is the video posted all over social media, but the video is also used in trade shows, brochures, presentations, etc.

Video Topic

Before: Covers all company offerings

Today: Very small, targeted topics

Companies are making more and more videos on a variety of topics and their offerings. It is no longer the one video that covers all aspects of the business, but rather many short, targeted videos that discuss one particular topic.


Before: Expensive

Today: Affordable

Video production technologies have made creating an explainer video more affordable for many companies. Small businesses and even startups can afford to hire a video production company to create their explainer or tutorial videos.

Video Affordability

This evolution will continue as technologies advance and digital media moves forward. Even in the last couple of years, we’ve seen a rapid change in the world of video production, and we don’t see this stopping anytime soon.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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