Why & How to Find an External Video Animation Team to Produce Your Marketing Videos
When it comes to production, businesses typically have the option of hiring an in-house team or contracting and external video animation company.
Video animation serves multiple purposes, three of which include to:
- Entertain
- Educate
- Engage
If the purpose of your video is to simply entertain, then you can easily turn to an in-house animator. However, if your goals are to educate or engage with your audiences, your in-house capabilities may not be able to extend to that of what a processional video animation agency can offer. Animation and design elements are only a portion of the creative strategy it takes to produce a successful animated video.
Why Contract an External Video Animation Company?
A professional video animation company will have dedicated scriptwriters, voice-over artists, graphic designers, illustrators, animators, project managers and marketing strategists – all under one roof!
This means that the entire production process from beginning to end will be handled by industry professionals who have in-depth experience within each area of the creative process. These industry experts have a unique understanding of how to dissect your message into words and visuals that will be most engaging, which will ultimately deliver the most return on investment and success for your business.
Finding the Right Video Animation Company
So, how do you choose the right video animation company? First, you need to do your research and decide your communication goals as well as how they align with your allotted budget.
Need help justifying the cost of an animated explainer video? We’ve got you covered!Download
Meanwhile, here are some tips to get you started:
1) Do Your Research
Find several video production companies you like and then ask for a quote. In most cases a good video animation company will provide you with an estimated range based on your specific needs.
2) Compile & Compare Companies
Compile all the quotes from your favorite companies and consider their unique selling points (USPs). Do you want an animated video, but the potential company is more focused on presenter videos? Or, does one company have a stronger portfolio of clients that you can identify with?
3) Consider the Price-to-Value Ratio
Once you have identified your top companies based on the initial quote and their USPs, consider what kind of ROI you want to get out of your animated video. Again, if you are simply looking to entertain, you may be well off with an economic solution, but if you are looking to educate or engage for lead generation, it is a good idea to consider going with a more professional company with specific experience in returning measurable results.
At this point it may be worth your time to revisit some of the initial companies during your research phase that you may have eliminated during your quote evaluation.
4) Read the Case Studies
Most companies should have their case studies listed on their website, so make sure to read that to see what actual results a company can achieve. It’s important to see what they have done in the past, and it should align with what you are looking for!
5) Schedule a Consultation
After you have identified you top three companies, schedule a call with a representative. If you have specific questions, this is the time to ask. You also will want to get a feel for the people you will be working with. Any professional video animation company should be able to answer any questions you may have!
