18th May 2015

KISSmetrics: Using Video Metrics for Better Lead Generation

Using Video Metrics to Collect Better Data for Lead Generation via KISSmetrics

In the past, marketers were limited to only a few points of reference, such as number of views and plays, when analyzing how well a video performed online.

Today we have access to advanced metrics that can help marketers pinpoint areas within a video that are most – and least – engaging.

There are a number of companies such as Wistia, Brightcove, Vidyard, Vzaar and Viddler whose services provide in-depth analytics into video performance. With this information, we can determine what can be edited, tweaked, modified or maintained to generate more leads for our business.

Within the world of video, marketers are already using this medium as a part of their lead generation strategy. Some of the most common practices include:

  • Landing Pages
  • YouTube, Vimeo & Social Media Channels
  • Email Campaigns
  • Video Gates
  • Sales Tools

While these are all great practices, what kind of tangible information can we extract from them to ultimately generate more leads?

Read the full article on KISSmetrics.


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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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