What works in the world of corporate video today
Corporate video production is rapidly evolving in today’s world. What used to be the norm for businesses five years ago is not still true for today. With the growth of digital media, the world of small business web videos has changed immensely. Let’s take a look at some of the changes and how it might affect your company.
Purpose of the Video
Before: To explain your company and promote the service you offer
Today: To solve a problem for your target market.
Now a simple promotional video is too spammy. Companies are making videos that solve a need for their consumers. Businesses must appeal to the consumer, instead of just promoting themselves.
Shareability/Access to Video
Before: Online only
Today: Everywhere!
Five years ago, your video would probably only be on your website. Now, that video is everywhere…seriously. Not only is the video posted all over social media, but the video is also used in trade shows, brochures, presentations, etc.
Video Topic
Before: Covers all company offerings
Today: Very small, targeted topics
Companies are making more and more videos on a variety of topics and their offerings. It is no longer the one video that covers all aspects of the business, but rather many short, targeted videos that discuss one particular topic.
Budget
Before: Expensive
Today: Affordable
Video production technologies have made creating an explainer video more affordable for many companies. Small businesses and even startups can afford to hire a video production company to create their explainer or tutorial videos.
This evolution will continue as technologies advance and digital media moves forward. Even in the last couple of years, we’ve seen a rapid change in the world of video production, and we don’t see this stopping anytime soon.
