You’ve created an online video for your company. Congratulations! Now you need to promote it. There are great ways to feature your videos besides just posting on on Facebook or Twitter.
If you want your videos to receive high number of views, then you must find creative ways to get your video exposed. Here are a few clever tips on how to maximize your online video views.
Where are your Viewers Watching Video?
Viewers are watching videos through their mobile phones of course. According to Cisco’s Visual Network, over 2/3 of the world’s mobile data traffic will be video by 2018. Mobile video is expected to increase 14-fold between 2013 and 2018, accounting for 69% of total mobile data traffic by the end of the forecast period. So first things first, your videos and website must be mobile friendly. There is no better time to set up your videos for mobile sites than right now. Forbes analyzes that most viewers prefer watching videos on mobile devices, such as the tablet, rather than desktop computers. Incorporating mobile-responsive design to your website and videos will be a simple, yet highly effective way to garner quality viewership.
Where are you Posting your Videos?
We already know that social media is an effective way to increase traffic, but most businesses don’t understand how exactly to use it to their benefit. MediaPost cited that 72% of Internet users in the U.S. are now active on at least one social network, up from 67% in 2012. What we have learned over the years is that not every company has the same pattern of success on social media platforms, meaning that Facebook or Twitter may not be the only platforms that generate new traffic. In order to determine where your video gains the most exposure, you need to post it on numerous social media platforms to determine where your viewers interact with you the most. It’s important to closely monitor the level of engagement between platforms to decide which ones work best. Doing this also helps you pinpoint where to spend the most energy. Here’s a list of social media platforms to start with for posting your latest videos.
- YouTube
- Google+
- Vimeo
- Vine
- Instagram (take a snippet of the video and use it as a teaser)
How do you Talk About your Video?
Blogs have one of the most loyal followings on the Internet today. Using blogs can be a great way to add fresh content to your website while offering another way to feature a latest video. Also, blogs are very helpful when trying to pinpoint the interests and people that are most influenced by your products or services. Don’t stop with just your blog, take it a step further and post your blog onto contributed blogs, such as: ReelSEO, Business2Community, and SocialMediaToday. Sharing your blog online will open the floor to discussions and even allow you to connect with your audience..
The combination of these efforts will ensure that you can maximize your exposure for your brand using video. Remember, it’s not about just posting your video but rather engaging with your audience and finding out how they find your videos.
