10th September 2012

YouTube Trims The Fat!


YouTube has announced that they are cutting a select number of professional channels that have low usage on their platform. They want to essentially trim the fat and make room for new channels that better target viewer’s interests. A good point is that this has opened the floodgates for startups and businesses to introduce new potential channels.

However, what strikes us about this announcement is their method of determining the unfit channels. It is not measured by total viewership, but rather by length of video viewing per channel…say what?

So, what does that mean for your video? Well, YouTube may actually be onto something; the length of viewership is more essential than the number of viewers per video. With that in mind, we must consider the elements that maximize video viewing times. Those elements such as engagement level, a distinct message, creative execution, and overall interest. Next video you create, it may be useful to test the overall length of viewership with friends and peers, or fear being cut from the video giant!

And for YouTube’s success in this measure, only time will tell, so, in the meantime, keep posting on the those new channels, you may just stumble on one from us!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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