In the past, marketers were limited to only a few points of reference, such as number of views and plays, when analyzing how well a video performed online.
Today we have access to advanced metrics that can help marketers pinpoint areas within a video that are most – and least – engaging.
There are a number of companies such as Wistia, Brightcove, Vidyard, Vzaar and Viddler whose services provide in-depth analytics into video performance. With this information, we can determine what can be edited, tweaked, modified or maintained to generate more leads for our business.
Within the world of video, marketers are already using this medium as a part of their lead generation strategy. Some of the most common practices include:
- Landing Pages
- YouTube, Vimeo & Social Media Channels
- Email Campaigns
- Video Gates
- Sales Tools
While these are all great practices, what kind of tangible information can we extract from them to ultimately generate more leads?
Read the full article on KISSmetrics.
