12th July 2012

The Power of Storytelling in Whiteboard Animation Videos

So. You’re in consulting and, like most jobs, your main goal is to keep the client happy. But what happens? Delays delays delays. And your client becomes unhappy. Who can blame them — we want everything now now now. What is the main problem here? You’re probably great at your job, but the process and action steps are out of date, not transparent, and not automated. Check out what happens next:

As our animated explainer video shows, your team can be working hard, but not in a smart way. While some believe a project management tool is needed, many times it is a business execution plan. This can be confusing — as you can see by the jungle scene — can you see the birds in there? Cute, right? Ok moving on.

PIEmatrix makes things simple. It’s as simple as that. And, therefore our animated web video looks really simple when we are talking about PIEmatrix. See what we did there? When you want to convey a simplified way to do something, don’t use chaotic graphics, because that really counters your point.

Now, are you wondering why this video is a bit longer? This video is two minutes because the technology is more complicated than some of our other products. We allowed ourselves the extra 30 seconds because 1. we know what we’re doing and 2. we wanted to ensure that everyone viewing the video would understand all of the benefits that PIEmatrix has to offer. So hopefully you enjoyed this video — and if you want one just like it, you know where to find us.

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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