9th October 2013

How to Build Brand Personality in Your Video

When making your company video, you have a lot to tell viewers in a short amount of time.  Besides giving your viewers the hard facts, you need to entertain your audience and brand your business. So how exactly do you create the mood or personality in your online video? Here, let us show you…

Tip 1: Who are you?

Please don’t start giving me your name or the title of your company. When I ask you, who are you, I want to know on a personal-professional level. Is your company uptight, laid-back, social, young, big-small? Why is this important? Well, once you define how you represent your business, you will be able to create the first and most critical decision towards the mood of the your video: the personality. Remember, your web video for business is designed to attract more viewers, but more importantly, it is a tool to show your viewers who you are as a company. So, the important detail to all of this is, to stay true to yourself.

voice in Video

Tip 2: Determine the Video Purpose

In order to decide on the mood for your video, we need to determine the exact purpose of the video. Are you going to teach users a new concept, inform your viewers, sell to them, or just introduce yourself?  Notice all of those action verbs? Once you decide the purpose of your video and know who you are as a company, then you should be gathering some  ideas of the tone of your video.

Tip 3: Tell a Story

As you may be starting to notice, not all videos are created equally. One thing that videos do have in common is that they serve as a visual purpose to attract attention of viewers. In order to set your informational video apart, you must tell your unique story to your viewers. By creating a relatable situation, you are able to put your viewers in your shoes.

To know if you are telling an appealing story to your viewers, then try telling the same story to a friend – a friend who hasn’t heard it before. So remember, don’t just tell me about the product or service, but create a way for the viewer to understand it.

As you can see, setting the mood or tone of your video is more than just appealing to a particular group of people. It is about you creating a relatable vision of your company in just two minutes!

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About the Author

Anish hails from London and holds a degree in software engineering from the University of Manchester. Following his education, he worked for several years in the financial industry as a platform administrator before founding Revolution Productions in 2008. In addition to over seven years of video production, Anish is seen as an industry professional, adding his insight in publications such as VentureBeat, ReelSEO and Wistia.

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