Even though we’re always cautioning you to make a short, hard-hitting, and concise web video creation, this blog post is going to discuss making a longer video or a web series. A web series is an ongoing story centering around a certain topic or subject area. Ideally, if it’s good, your audience will stay tuned on a regular basis, helping you build enthusiasm and word-of-mouth marketing whatever you’re selling.
What do these “webisodes” consist of? Well, obviously, regular installments are key (hence the word series). Unlike a one-time cartoon web video, the major advantage to this strategy is getting people hooked and talking about the storyline, waiting to see what comes next. Viewers become more involved in the series than if they’d just seen one video, and come to feel close to it. This sense of getting people to identify with your brand is invaluable to businesses. This is marketing gold, people.
But even if you’re ready to go, you must be cautious and smart about creating a web video series, especially if you’re not using a web video production company. Here are seven tips to creating a killer web video:
Think about an overall theme: what will tie your videos together? For example, it could be an ongoing dramatic story, soap opera style, or a series of how-tos or tips and tricks.
1. Think about an overall theme: what will tie your videos together? For example, it could be an ongoing dramatic story, soap opera style, or a series of how-tos or tips and tricks.
2. Make your series different, quirky, memorable, and exciting. Otherwise, why would anyone put themselves through multiple episodes of it?
3. Be clear about what viewers can expect: when and how often will you publish new installments? How long will each be? The first video sets the tone for the series and will probably make or break your audience, so make it good.
4. Create a regular schedule. This is where we really come into help because we manage content and create a production schedule to fit your needs.
5. Give your series its own landing page on your website.
6. Brand, brand, brand. Just because you’re doing a fun web series doesn’t mean you can stop marketing. Your brand and logo should be clear on every video.
7. Always leave viewers wanting more. Everybody loves a cliffhanger!
We can tell you right now, if you’re thinking of making a web video series that drones on about different aspects of your product or service, don’t bother. A series isn’t just a way to spew out more information. Instead you should think of it as a cohesive marketing strategy, that must be just as strong both individually and overall as a single web video.
