World Bank South Asia

World Bank South Asia

Motion Graphic Animation

The World Bank functions with two goals: End extreme poverty and promote shared prosperity. They aim to do this by raising awareness and help promote income growth in communities that need it most.

The Challenge

  • Raise awareness of a cause, without overwhelming people with data.
  • To educate the audience on the difference between positive Urbanization and negative Hidden Urbanization that affects millions (and growing) people in South East Asian slums.

Revolution Production’s Role

  • Bold graphics, colors, and text were used to illustrate the problems caused by Hidden Urbanization.
  • The video provokes empathy for those who suffer from the negative impact that this has on infrastructure, housing, the environment, and more.
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