What are whiteboard videos?
Whiteboard videos are a style of videos where the screen is a whiteboard and the animation is “drawn.” It is very modern looking and has a pedantic nature. Think of it as a teacher explaining something in detail using visuals, sounds, and other animation.
Whiteboard videos can be used for any type of video. They have been used for commercials, explainer videos, and everything in between. What truly makes whiteboard videos standout is their unique format.
What are the features of a high quality whiteboard video?
As previously mentioned, whiteboard videos have a very unique format in that the story is being told via drawings on a whiteboard. The illustrations become animated and information is conveyed. However, for a whiteboard video to be successful, it must contain the following features:
- It has a compelling story, meaning the plot needs to be well thought out
- The designs are professional in nature; we have trained illustrators on standby that can produce work of art animation
- It contains metaphors and analogies that make understanding the topic easier
- The sound design is fully aligned with the imagery and animation
These are just the main features that are required for a whiteboard video to be high quality. Since every customer’s needs are different, your individual video will be customized to meet your particular needs.
Why should I use a
whiteboard video?
Explainer videos are most effective when they are placed on the homepage of your website or explicitly made aware to your clientele, such as through a newsletter. When customers are engaging with an explainer video, they are most often in the consideration phase of interacting with the market. In other words, they are aware of their problem and are seeking a remedy for it. Explainer videos give your company the opportunity to convince the would-be customer that what you are offering is right for them, that your service/product is superior to that of your competitors.
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How should I use a whiteboard video?
It really depends. Whiteboard videos can be used for anything. When they are used as commercial videos, posting them on social media is ideal. When the whiteboard video is an explainer video or company testimonial, it’s generally best to place it on your company’s website’s homepage or “about us” section, respectively. However, it is also possible for your whiteboard video to be broadcast on television, although this could be quite expensive.
How much does a high quality whiteboard video cost to produce?
Revolution Productions works with every one of our clients to determine a budget that meets their video production needs. The cost of a whiteboard video varies greatly depending on a number of factors. These factors include length, complexity, and several other things. Generally speaking, most whiteboard videos cost approximately $5,000 to $10,000 to produce. However, before Revolution Productions begins your video, we will sit down with you to calculate a more precise cost.
Revolution Productions does not cut corners or does anything that could diminish the quality of our productions. Because of this, the price you pay us reflects the effort we put in. You will not be disappointed with our videos, the video is definitely worth the price.
How do I know if a whiteboard video is successful?
To determine whether or not your whiteboard video was a success depends on your goal. At the beginning of the whiteboard video production process, Revolution Productions will help you set a goal for what you want to achieve with your video. Generally speaking, view count, interactions, and increases in “call to actions” are accepted as signs of a successful whiteboard video campaign.
How does Revolution Productions come up with the concept for whiteboard videos?
Perhaps the best part of the process, coming up with the concept of a whiteboard video requires listening to the needs of our clients and analyzing their company’s marketing data to come up with original ideas. Several ideas are thought of, and then our team figures out which of those are the best. We take your input into consideration and eventually narrow down our selection to one concept. We then polish and fine tune it to perfection. The concept serves as the foundation and guiding principle of the whiteboard videos we produce.
